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Strength in Numbers

It’s called Rauch BROTHERS Animation for a reason. That one little word in the center of our studio name is the lynch-pin that makes the whole thing work. I can’t imagine being responsible for all of the work that goes into making an animated film without someone whose creative opinion I trust as deeply as I trust Mike’s. Throughout the process of selecting material, producing and promoting a film, we are constantly able to check one another and provide full, honest criticism without anyone “taking it personal”.  Hey, he’s my brother, he’s said worse things to me than “that animation is terrible, throw it out and do it over”.

Case in point: this animated logo I designed for our studio. Mike knows a steaming pile of Bad Idea when he sees it and nixed the idea. Funny thing is, it accurately portrays our relationship (for the most part). Big brother looking out for little. Fortunately, Mike recognized it as not really a great way to kick off a film about the death of a child soldier and this thing never got past pencil test. Enjoy!